Are you an early-stage startup struggling to generate a successful solution to market?

This is for you.

If you are...

Pre Seed

Typically refers to when a company's founders are first getting their operations off the ground.

  • Typically looking for an idea to take to market 
  • Initial funding is coming from you, family or friends

Seed stage

Typically represents the first official funds that a business venture or enterprise raises.

  • Typically have idea to start a business or product
  • Have extra external funding sources

What you have in common

  • You don't want to risk wasting your time and investment capital on an idea that will not generate growth
  • You want to learn how to create demand-driven ideas and launch a successful start-up  
  • You feel alone in your quest for success and need personalised help 
  • You want to attract investors and illustrate the signals they demand to maximise your chance of investment funding
  • Be successful in your own right


We'll help you go...


  • Having an undetermined strategic plan
  • Emotional decision making 
  • No market research
  • Create a solution the market doesn't need 
  • Having no indicators of market demand 
  • Lack of investment funding
  • Running out of funding


  • Having a coherent strategy
  • Using market data to drive decisions 
  • Find market opportunities to make money
  • Create a simple solution the market needs
  • Having indicators of market demand
  • Attract investors and increase funding 
  • Scaling progressively

“Spending time and money on making a product and hoping is not a strategy for success”

The solution

The Product Validation System™

The Product Validation System™ is the only structured (& repeatable), step-by-step program to help you envision, explore, and evolve a viable product to market and attract investors.

Never worry about taking risks again once you put the puzzle pieces together for success.

Get the details


The problem space where you'll transform from having an undetermined idea(s), into a strategy in how to explore the market and reveal opportunities.


The market space where you'll transform your initial assumption based ideas into revealing if there is a need or hidden need worth solving.


The solution space where you'll create a demand-driven and tested solution that aims to solve a wider market problem that will, in turn, attract investors.

The Product Validation System.

Give you and your investor's confidence.


Leverage our evidence-based system and apply it to your business situation and eliminate the guesswork.


The problem space where you'll establish clarity in your target market, hypothesis and learning objectives to test and learn fast. 


The market space where you'll test your initial hypothesis and explore a deeper understanding of your target audiences situations, motivations and what outcomes they are seeking.


The solution space where you'll analyse market insights and profile initial concepts that aim to deliver the right outcomes for the market and your business.

How does the process look like?

1. Chat

Speak with one of our business advisors about your needs and how our programs can help you.

2. Apply

Become a member of our Programs and get ready to transform your business.

3. Utilise

Apply our system and get all of the support, coaching, and mentorship you need to succeed.

4. Grow

Have the tools and knowledge for life to make more money doing what you love.

Start by watching our free training here

Watch our free training and learn how we have helped early-stage start-ups and enterprises launch successful products to market, anyone can do this, yes even you.

Watch Now

Our recent local start-up wins

Anthony, Founder

"I wish I USED this model in the past, it would of shaved off so much time and effort, not to mention money wasted on our failed attempts to increase our customer adoption."

Daniel, Founder

"Halfway through the program and already are seeing clear indicators for demand in our evolved idea which is very different from our initial thinking in what our target market needed."

Marcus, VC

"Our client delivered their insights via Georges frameworks, which gave me the right indicators that this product was the right time to invest."

Jasmin, Founder

"As a non-tech or design lead person, I am finding this process simple to understand, and George provides excellent guidance that is clear, structured and patient. A great pleasure."