Experience Health Check

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Experience Health Check

Smiling woman looking down at a tablet during usability testing session, with overlay showing “85% expressed – I prefer looking for an alternative” under User Testing Highlights.

A quick, research-backed diagnostic that reveals where customers may be hesitating to grab their credit card — and how costly those moments could be.

Page 1 of 4

Is your unique value clear to the market? Yes — customers can clearly explain why we’re different. Somewhat — we know what makes us different, but it’s not always obvious to customers. Not really — we struggle to communicate what sets us apart.

Page 2 of 4

Do you know what motivates your customers to buy (and what stops them)? Yes — we have recent insights or testing that confirm this. Partly — we make assumptions, but haven’t validated them recently. No — we mostly rely on internal opinions or analytics data. Unknown

Page 3 of 4

Does your product's value come across instantly, or does it need explaining? Customers instantly understand what makes us valuable — our benefits are obvious without extra explanation. We think our value is clear, but customers sometimes need help connecting the dots or comparing us to others. Many users don’t understand what we do or why we’re different until we explain it in detail. Unknown

Page 4 of 4

Do you know which audience finds your product most appealing — and why? Yes — we clearly know who our best customers are and why they choose us. Somewhat — we have an idea of our core audience, but we haven’t validated what truly drives them. No — we’re unsure who values our product most or what makes them hesitate.

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