User
People,
Community,
Centred.
We strive to develop fresh new approaches to understand the human perspective, service or product-related challenges plus social and policy-related challenges.
Data analysis
We inspect, cleanse, transform & model data to draw compelling conclusions for decision-making removing post-it-note mayhem.
Expert interviews
We learn via immersing ourselves with subject matter experts to understand their environment & challenges.
In-depth interviews
Gain more depth by understanding people's underlying circumstances, motivations & unmet needs.
Competitor testing
That's right; even your competitors make mistakes, we reveal what they do & don't do well & find hidden opportunities.
Field research
We get out of the building & immerse ourselves in people's natural environments rather than in your office or lab.
Co-Design
We provide an environment of creative exploration empowering your team to feel part of the outcome.
Usability testing
A quantitative, measurable study that finds potential issues and eliminates the guesswork.
Insights reporting
We provide actionable steps to make strategic, tactical and operational decisions.