Scope
As part of Superloop’s broader digital growth initiative, this usability study explored how customers, both existing and potential customers navigate, interpret, and act within Superloop’s digital ecosystem when selecting or upgrading to higher-speed NBN plans.
Approach
- Conducted testing across key web and mobile purchase flows.
- Engaged both existing customers and new prospects to capture varied user behaviours.
- Identified segment-specific friction points affecting conversion and comprehension.
- Established baseline metrics to measure experience and performance gains.
- Prioritised high-impact enhancements to accelerate delivery and product growth.
Growth plan delivered within two weeks
Results Delivered
Prioritised Improvement Roadmap
Ranked by business and customer impact, plus development effort.
Enhancements Live within 3 Weeks
Superloop moved from usability testing to live feature releases in just three weeks, guided by Dlyte’s prioritisation framework.
37%
Consumer Revenue Growth (2025)
Superloop's Consumer revenue grew by 37% in the 2025 financial year.
Ongoing Research Partnership
Dlyte remains Superloop’s official research partner, driving ongoing product improvements.
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