Sharper Focus, Faster Launch & Learn With Confidence
Fast, Affordable Validation
We test real users on your prototype or beta and deliver actionable insights in days — not months.
Smarter Product Decisions
Turn research into traction.
Find out what users truly value, prioritise the right features, and cut wasted effort.
Investor-Ready Insights
Proof that builds confidence.
Show traction with credible user evidence that strengthens your pitch and product direction.
All client data, insights, and outcomes are confidential and classified — shared only with permission and never disclosed to third parties.
Use Case 1
Uncovering the “Why” Behind Market Drop-Offs
Scenario
A fast-growing startup relied heavily on quantitative surveys to guide its product roadmap. Based on numerical data alone, they planned a major shift in digital and product priorities to address what they believed were feature-related drop-offs.
Challenge
The data didn’t reveal why customers were hesitating. The team was on the verge of making costly product changes without understanding the real reasons behind low adoption and conversion.
Dlyte Solution
Dlyte stepped in to bridge the gap between data and human behaviour. We ran qualitative user testing to uncover context, emotion, and intent — revealing that the issue wasn’t functionality, but messaging clarity and confidence cues throughout the journey.
Outcome
Instead of overhauling the product, the startup refined its messaging and added key information at critical touchpoints.
Within one release cycle, customer confidence rose, and sales increased by 23% — achieved without changing a single core feature.
Use Case 2
Prioritising the Right Features for Growth
Scenario
A venture-backed startup was scaling quickly, with multiple product ideas competing for engineering resources. Leadership needed evidence to decide which features would deliver the most impact.
Challenge
Internal debates and assumptions slowed decision-making. They lacked direct customer input to prioritise features with the highest real-world demand.
Dlyte Solution
Dlyte conducted qualitative interviews and interactive prototype testing with high-value customers, combining behavioural insights with desirability scoring to reveal which features solved the most urgent needs.
Outcome
The team shifted roadmap priorities, dropping two low-value features and focusing on one that customers truly cared about. This resulted in stronger engagement and a clearer investor narrative around validated growth opportunities.
Use Case 3
Building Investor Confidence Through Evidence
Scenario
An early-stage fintech startup was preparing for its next funding round. They needed to demonstrate that their design decisions were data-driven and grounded in genuine user insight.
Challenge
Investors were asking tough questions about user traction and validation, but internal testing lacked rigour and credibility.
Dlyte Solution
Dlyte partnered with the product team to conduct external usability testing, documenting findings in a clear evidence-of-fit report. This report linked user behaviours, feature performance, and conversion potential to business outcomes.
Outcome
The startup secured its funding round, with investor confidence strengthened by transparent, third-party validation. The research also became a strategic asset for refining onboarding and scaling future user acquisition.
SUCCESS METRICS
Service Performance Feedback
We ensure all partners provide feedback to improve our service.
Updated: 23 October, 2025
Quality of Insights
Clients rate our insights top-tier, clear, actionable, and grounded in real user data.
Communication
We keep teams aligned at every stage with open, transparent communication.
Delivery Speed
Prioritised findings delivered within agreed timeline to keep projects moving fast.
Let Us Take Your Product For A Test Drive.
Our team will provide you a quote that is built around your needs.
Or explore our related services
Address: 81-83 Campbell St, Surry Hills NSW 2010
Phone: 1300 260 886
Starting With People
Breakthrough Design
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We pay our respects to the traditional custodians of the lands on which we live and work, and to the traditional custodians of the lands and waters which we may visit upon in our work. We acknowledge their elders past and present. Indigenous sovereignty has never been ceded. It always was, and always will be Aboriginal land.
DLYTE is a proudly inclusive organisation and an ally of LGBTQIA+ communities and the movement toward equality.