Intent-to-Use Scoring
Would anyone actually use this?
This test measures whether people would genuinely adopt your product — not just nod politely when you describe it. It separates real intent from social courtesy.
See what this costs →Why It Matters
Friends say "that's a great idea." Colleagues say "I'd definitely use that." But when you actually build it, nobody signs up.
Here's why early validation misleads you:
- Polite feedback feels like validation but carries zero commitment
- People overestimate their own future behaviour when there's no cost involved
- Enthusiasm in a conversation doesn't translate to action in a product
- Without structured scoring, you can't distinguish interest from intent
The gap between "that sounds cool" and "I would actually use this" is where most failed products live.
Intent-to-Use Scoring closes that gap — giving you a structured, honest signal before you invest in building.
What You'll Learn
Adoption Likelihood
Get a scored measure of how likely real users are to try, use, or switch to your product — not just whether they like the idea.
Barrier Identification
Discover what would stop people from adopting — price, complexity, trust, switching costs, or something you haven't considered.
Commitment Signals
Identify which users show genuine intent signals — willingness to sign up, pay, or change their current workflow.
Price Sensitivity Hints
Understand whether your pricing is a barrier to adoption or whether people would pay more for the right solution.
What This Test Does Not Measure
This is not a desirability test. It doesn't measure emotional pull or aesthetic appeal — it measures whether people would actually commit to using your product.
Looking for that instead? Try a Desirability Testing.
Frequently Asked Questions
Asking "do you like this?" invites polite answers. Intent-to-Use Scoring uses structured questions designed to separate social courtesy from genuine commitment — measuring what people would actually do, not what they say to be nice. See our Desirability Testing page for details.
No. You can test with a concept description, wireframe, prototype, or landing page. In fact, testing before you build is the highest-value use case — it prevents you from investing in something people won't adopt.
We recommend at least 10 testers for reliable scoring patterns. With fewer, individual preferences can skew the results. For market-level decisions, 20+ testers give you stronger confidence. See our guide on how many testers you need for details.
The scoring captures likelihood to try, willingness to switch from current solutions, perceived barriers to adoption, and commitment signals like willingness to pay or sign up — all structured into a clear report.
Yes. Running this test on multiple concepts or versions lets you compare adoption intent directly — so you can invest in the version with the strongest real-world pull.
Most tests complete within 24–48 hours. Each tester spends around 5–10 minutes evaluating your concept and answering structured scoring questions, with multiple testers running in parallel.
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Test whether your concept solves a real problem before you build.
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Guides
Step-by-step guidance for planning and running research.
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