Privacy Policy

At Dlyte Pty Ltd (“Dlyte”, “we”, “our”, or “us”), your privacy matters. This policy explains how we collect, use, store, and protect information when you visit our website or interact with our services. We align with global laws including the APPs, GDPR/UK GDPR, and CCPA.

1. Scope

This website policy covers information collected through dlyte.io and our owned sub-domains, contact forms, newsletter sign-ups, event registrations, and general enquiries. It does not cover client research projects; those are governed by project-specific agreements and participant notices.

2. Data We Collect

• Contact details: name, email, phone, company, role (when you submit forms or book a call).
• Communications: messages you send us and our replies.
• Usage data: pages viewed, links clicked, session duration, approximate geolocation (city/region), device/browser metadata.
• Cookies/IDs: first-party cookies and similar identifiers for analytics and site performance.
• Business data (B2B): information you voluntarily provide for quotes or partnerships.

We do not intentionally collect sensitive categories (e.g., health, financial, biometric) via the website.

3. How We Use Your Data

• Respond to enquiries and provide requested information or services.
• Operate, maintain, and improve our website experience and performance.
• Send optional updates, insights, or event invites (you can unsubscribe anytime).
• Prevent fraud, abuse, or security incidents and comply with legal obligations.

We never sell your personal information.

4. Legal Bases (GDPR/UK GDPR)

• Consent: newsletters, certain cookies/analytics.
• Legitimate interests: site analytics, security, and responding to B2B enquiries (balanced against your rights).
• Contract: when processing is required to deliver requested services.
• Legal obligation: to meet applicable regulatory requirements.

5. Cookies & Tracking

We use essential cookies for core functionality and optional analytics cookies to improve the site. In regions requiring consent, you’ll see a banner to manage preferences. You can also control cookies in your browser settings.

• Essential: required for the site to function (cannot be switched off).
• Analytics: help us understand usage and improve content.

Do Not Track: industry standards are evolving; we treat DNT signals as a preference and continue to offer in-banner controls where required.

6. Data Storage & Security

We use modern security practices, including encryption in transit, access controls, MFA for admin systems, and periodic reviews. Data may be stored in Australia, the EU, or the US with reputable providers that maintain strong security certifications (e.g., ISO 27001).

AI assurance: We do not upload, share, or analyse client or visitor raw data using AI tools.

7. Retention & Deletion

• Contact & enquiry records: kept only as long as needed for the purpose collected.
• Marketing contacts: removed upon unsubscribe; inactive contacts and analytics identifiers are anonymised or deleted after 24 months.

Upon verified request, we will delete your personal information within 30 business days, unless law requires a longer retention.

8. International Transfers

Where data moves across borders, we implement appropriate safeguards such as Standard Contractual Clauses (SCCs) or other recognised mechanisms to protect your information.

9. Sharing & Disclosure

We share personal information only with:

• Service providers (e.g., hosting, analytics, CRM, email) under contract and limited to necessary processing.
• Legal or regulatory bodies when required by law or to protect rights and safety.

We do not permit third parties to use your data for their own marketing.

10. Your Rights

Depending on your location, you may have rights to access, correct, delete, or port your data; object to or restrict certain processing; and withdraw consent. You can also lodge a complaint with your local data protection authority.

Requests: See Contact below. We may need to verify your identity to action requests.

11. Children’s Privacy

Our website is intended for business audiences. We do not knowingly collect personal information from children.

12. Changes to This Policy

We may update this policy to reflect operational, legal, or regulatory changes. The “Last Updated” date will be revised, and significant changes will be highlighted on this page.

13. Contact

If you have questions, want to make a request, or need to report a concern, contact our Privacy Officer:

Email: accounts@dlyte.io

Important: We never upload, share, or analyse client raw data using AI tools — and we never will.