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    Website Diagnosis

    Find Out Why Your Website Isn't Working

    Select the symptom that matches your situation. We'll recommend the right research tests, then connect you with real users who'll give you the clarity you need to fix it.

    Common problems this helps diagnose

    Low conversion rates

    Visitors land but don't sign up, buy, or get in touch.

    Unclear value proposition

    People can't quickly grasp what you offer or who it's for.

    Wrong clicks

    Users miss your CTA or click elements you didn't intend.

    Trust gaps

    Visitors feel uncertain and leave before acting.

    Build Your Diagnosis Plan

    Pick the problem cards that match what you're seeing — then add the tests you want to run. You'll see a live cost estimate as you build.

    Which of these describes your situation?

    Select the problem that best matches what you're seeing, then add the tests you want.

    People are visiting but not converting

    Visitors land on your site but don't take the action you want — sign up, buy, or get in touch.

    People don't understand what we offer

    Visitors can't quickly grasp what you do, who it's for, or what makes it worth their time.

    People are not clicking the right thing

    Users click the wrong elements or miss your primary call-to-action entirely.

    People drop off during a key action

    Users start a checkout, sign-up, or key flow but don't complete it.

    People don't trust us enough to continue

    Visitors feel uncertain, sceptical, or unsure whether your business is credible.

    People visit our pricing page but don't convert

    Visitors browse your pricing but leave without choosing a plan or taking the next step.

    Your diagnosis plan will appear here once you add a test.

    Add methods from the left to see your cost here.

    How It Works

    1

    Pick Your Symptom

    Select the problem card that best matches what you're seeing on your website.

    2

    Add Your Tests

    We surface the most relevant research methods. Add the ones that fit your situation.

    3

    Get Clear Answers

    Real users complete your tests. You get structured results with clear signals and improvement ideas.

    What's Included With Every Test

    A structured results summary organised by theme

    Clear decision signals — where users hesitate, drop off, or misunderstand

    Actionable improvement ideas you can act on immediately

    Full data ownership — export everything, no lock-in

    Not Sure This Is The Right Starting Point?

    Website diagnosis is built for live sites with existing traffic. If you're working on a new concept, idea, or product, there's a better place to start.