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Website Diagnosis

Find Out Why Your Website Isn't Working

Select the symptom that matches your situation. We'll recommend the right research tests, then connect you with real users who'll give you the clarity you need to fix it.

Common problems this helps diagnose

Low conversion rates

Visitors land but don't sign up, buy, or get in touch.

Unclear value proposition

People can't quickly grasp what you offer or who it's for.

Wrong clicks

Users miss your CTA or click elements you didn't intend.

Trust gaps

Visitors feel uncertain and leave before acting.

Build Your Diagnosis Plan

Pick the problem cards that match what you're seeing — then add the tests you want to run. You'll see a live cost estimate as you build.

Which of these describes your situation?

Select the problem that best matches what you're seeing, then add the tests you want.

People are visiting but not converting

Visitors land on your site but don't take the action you want — sign up, buy, or get in touch.

People don't understand what we offer

Visitors can't quickly grasp what you do, who it's for, or what makes it worth their time.

People are not clicking the right thing

Users click the wrong elements or miss your primary call-to-action entirely.

People drop off during a key action

Users start a checkout, sign-up, or key flow but don't complete it.

People don't trust us enough to continue

Visitors feel uncertain, sceptical, or unsure whether your business is credible.

People visit our pricing page but don't convert

Visitors browse your pricing but leave without choosing a plan or taking the next step.

Your diagnosis plan will appear here once you add a test.

Add methods from the left to see your cost here.

How It Works

1

Pick Your Symptom

Select the problem card that best matches what you're seeing on your website.

2

Add Your Tests

We surface the most relevant research methods. Add the ones that fit your situation.

3

Get Clear Answers

Real users complete your tests. You get structured results with clear signals and improvement ideas.

What's Included With Every Test

A structured results summary organised by theme

Clear decision signals — where users hesitate, drop off, or misunderstand

Actionable improvement ideas you can act on immediately

Full data ownership — export everything, no lock-in

Not Sure This Is The Right Starting Point?

Website diagnosis is built for live sites with existing traffic. If you're working on a new concept, idea, or product, there's a better place to start.